Lead end-to-end SaaS ecommerce implementations primarily on Shopify and BigCommerce, translating complex business requirements into scalable technical solutions across custom themes, applications, and third-party integrations. Architect middleware and integration strategies connecting BigCommerce with ERP, PIM, and external systems. Partner with stakeholders to align platform architecture with long-term operational strategy. Improved forecasting methodologies to increase delivery predictability and estimation accuracy. Designed structured documentation frameworks to support governance, client enablement, and customization tracking, and produced educational video content to accelerate stakeholder adoption.

Directed ecommerce implementations across Shopify and BigCommerce, defining business and technical requirements for custom themes, private apps, and complex third-party integrations. Strengthened discovery and requirements modeling practices to improve estimation accuracy and delivery efficiency. Built scalable documentation processes to support customization tracking and release management. Produced client-facing educational and marketing video content to enhance platform adoption and operational maturity.

Led strategic discovery and roadmap development for custom web applications and Shopify implementations, translating business objectives into detailed technical specifications guiding full SDLC execution. Collaborated with engineering teams building headless and API-driven architectures. Established quality-focused processes emphasizing structured code review and QA standards. Managed vendor relationships and cross-functional teams to align scope, budget, and timeline expectations, while supporting business development through technical leadership in pre-sales engagements.

Drove over $4M in ecommerce services revenue across Magento (Adobe Commerce) and Shopify platforms by leading technical sales engagements and positioning scalable commerce architecture to executive stakeholders. Designed estimation tools enabling precision pricing across project sizes and complexity levels. Developed new service offerings, pricing models, and sales processes that expanded market positioning and increased win rates, while contributing technical marketing content focused on Magento and Shopify ecosystems.

Managed a portfolio of strategic ecommerce engagements primarily across Magento (Adobe Commerce) and Shopify, directly overseeing key enterprise and mid-market accounts. Directed cross-functional teams delivering platform implementations, optimizations, and digital marketing initiatives. Leveraged technical implementation experience to align ecommerce architecture with client business models and long-term growth strategies, strengthening retention and expansion revenue.

Led frontend development for responsive ecommerce platforms built on Magento and Shopify, mentoring a team of developers while introducing modern frontend standards and tooling. Configured production environments, optimized development workflows, and contributed to open-source Magento initiatives. Supported client onboarding and engaged in community events within the Magento ecosystem.

Developed static and dynamic websites and applications for desktop and mobile platforms. Applied modern technologies while maintaining backwards compatibility. Gained familiarity with a variety of content management systems, with a primary focus on WordPress. Assisted in the creation of development standards. Presented technical briefs to clients and colleagues.

Led a design team producing professional advertising assets across print and digital channels. Collaborated closely with sales representatives and clients to translate business objectives into effective creative solutions.

Assembled a student group and attained AIGA (American Institute of Graphic Arts) affiliation. Organized events, conducted weekly meetings and procured grants. Crafted multimedia campaigns to promote the group and its events. Provided design services to various campus organizations.