Experience

Zaelab
Zaelab
Richmond, VA; 2024–Present

Lead end-to-end SaaS ecommerce deliveries by translating business needs into technical solutions across themes, applications, and integrations. Establish improved forecasting methods to increase project predictability. Create educational and promotional video assets. Design structured documentation workflows to support client enablement and track customization changes.

Trellis
Trellis
Richmond, VA; 2021–2024

Plan SaaS-based ecommerce implementations by defining business and technical requirements for custom themes, apps, and integrations. Improve project estimation accuracy and efficiency. Produce video content for client education and marketing. Develop documentation processes for customization tracking, client education, and changelogs.

Mobelux
Mobelux
Richmond, VA; 2019–2021

Plan and deliver software implementations (web, mobile, native) by defining business and technical requirements. Lead discovery and product roadmaps to support business development. Establish and manage SDLC processes emphasizing code review and QA. Oversee vendor, service-level, capacity, and resource management. Manage invoicing, reviews, and billing dispute resolution.

Gauge
Gauge
Richmond, VA; 2017–2019

Established new client relationships and led technical sales discussions. Created estimation tools which enabled precision pricing for large and small projects. Designed new products and services, contributed technical marketing content, and pioneered new sales process and pricing models. Directed over $4M in sales revenue.

Something Digital
Something Digital
New York, NY; 2015–2017

Maximized customer satisfaction, retention, and growth by cultivating strong customer relationships. Leveraged a background in technical implementations, project management, and service delivery to develop a deep understanding of client business models and advance customers' business strategies. Oversaw a portfolio of over twenty strategic e-commerce engagements, directly managed more than ten e-commerce accounts, and directed a team of developers, digital marketers and account managers.

Gauge
Gauge
Savannah, GA; 2013–2015

Led a team of developers while creating responsive e-commerce websites and extensions on Magento. Configured production stacks, optimized workflows, mentored team members, and introduced new technology and standards. Participated in open source projects, onboarded clients, and engaged in community events.

Kenmont Group
Kenmont Group
Richmond, VA; 2011–2013

Developed static and dynamic websites and applications for desktop and mobile platforms. Applied modern technologies while maintaining backwards compatibility. Gained familiarity with a variety of content management systems, with a primary focus on WordPress. Assisted in the creation of development standards. Presented technical briefs to clients and colleagues.

Radford University Student Media Advertising
Radford University Student Media Advertising
Radford, VA; 2009–2011

Led a design team in creating professional advertisements for a variety of media outlets, including print and web designs. Worked closely with sales representatives and clients to satisfy creative needs.

AIGA – Radford University
AIGA – Radford University
Radford, VA; 2010–2011

Assembled a student group and attained AIGA (American Institute of Graphic Arts) affiliation. Organized events, conducted weekly meetings and procured grants. Crafted multimedia campaigns to promote the group and its events. Provided design services to various campus organizations.

Education

Radford University
Bachelor of Science
Communication & Media Studies; Web Design Concentration
Magna Cum Laude
2007–2011

Coursework included illustration, photo manipulation, typography, web production, programming, advertising, desktop publishing, multimedia production

Certification

Business Fundamentals
Shopify; 2018
Product Fundamentals
Shopify; 2018
Theme Development
Shopify; 2018
Magento Solution Specialist
Magento; 2016
Magento Frontend Developer
Magento; 2015
Google Analytics & Adwords
Google; 2014
iOS Development
About Objects; 2012

Technical Skills

Platforms
Shopify, BigCommerce
Web Development
Liquid, HTML, CSS, SCSS, LESS, JavaScript, Bash/Shell, PHP, MySQL
Web Design
Figma, Adobe Creative Suite, Photoshop, Illustrator, InDesign
LinkedIn
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